
Ava Farvahari – Aesthetic practitioner and founder of My Pure Aesthetics

Taraneh Habibi – Aesthetic Practitioner & Independent Prescriber
Taraneh Habibi is a highly skilled and trusted aesthetic nurse with over a decade of experience in clinical healthcare. As a qualified Independent Nurse Prescriber, Taraneh offers a safe, tailored, and holistic approach to facial aesthetics, earning her a loyal following across London.
Taraneh began her clinical career in 2011 after graduating with a BSc (Hons) in Midwifery from City University. She went on to complete her Independent Prescribing qualification, allowing her to deliver comprehensive and personalised treatment plans backed by clinical expertise.
Since transitioning into aesthetics in 2018, Taraneh has trained with some of the UK’s most recognised industry leaders, including Dr. Zack Ally and Dr. Sana, at the renowned Derma Medical Academy on Harley Street. Her training and clinical background give her a unique ability to combine safety with artistry—achieving natural, subtle enhancements that respect each client’s individual features.
Taraneh is fully registered with the Nursing and Midwifery Council (NMC) and continues to uphold the highest standards of clinical safety and ethical practice. Her calm, honest, and meticulous approach has made her a favourite among those looking for high-quality aesthetic results delivered with care and professionalism.

Mahtab Mahdeiyaniyan – Aesthetic Practitioner & Independent Prescriber
Mahtab Mahdeiyaniyan is a highly sought-after aesthetic nurse who has rapidly established a distinguished reputation within the aesthetics industry. Renowned for her meticulous technique, refined artistry, and commitment to natural, balanced results, Mahtab has cultivated the trust of a growing and loyal client base—cementing her position as one of the most respected and promising practitioners in the field.
As a registered member of the General Dental Council (GDC), Mahtab upholds the highest standards of clinical excellence, ethics, and patient safety, showcasing her dedication to professional integrity.
She received her advanced training at My Pure Aesthetics, under the direct mentorship of award-winning aesthetic nurse Ava Farvahari. Mahtab continues to follow the same evidence-based protocols and nationally recognised techniques that define the My Pure Aesthetics standard. Her approach blends precision, safety, and aesthetic harmony—core principles that reflect the brand’s ethos.
With a solid foundation, artistic vision, and unwavering attention to detail, Mahtab Mahdeiyaniyan is a rising force in the world of aesthetics—undeniably one to watch as she continues to make her mark in the industry.